Monday, October 12, 2009

Aftter the break is over


Who founded the commercial break? Well, earlier it meant that you can hurry, ease your hunger or thirst and run back to your favourite TV show or movie. Now it means that you are exploded with advertisements coming one after the other, some as meaningless as Beckett's Waiting for Godot or some as horrible in their portrayal of reality. Some channels even show a recap of the ongoing movie after each commercial break. Good for the viewer, because you often forget which goddamn movie you were watching till the break came. The same advertisements again and again till you forget not just the storyline, but even the fact that you were watching a movie.

Oh, you might advise me to swap the channel till the commercial break is over. Well, that's an option you can try when you are sitting alone and have the remote and the TV watching space to yourself. A single flip of the remote can bring about wars that can last till the end of the world. For then, the status quo is retained: who wants the remote game, where the fittest survive. Even more, elders are often irritated when youngsters keep on swapping channels tone after the other. But still that does not change the situation most viewers are facing everyday, when they are bombarded with all kinds of illogical advertisements for products they don’t use or need while waiting for that final moment when the movie they were watching and have half-forgotten emerges after the commercial break.

Not that I don’t enjoy advertisements. But still I cant bear watching movies especially in channels that don’t show any recaps. More important than that is the need for having a review for advertisements, something that can change an advertisement based on viewer reviews.


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