Tuesday, January 26, 2016

Pensiamento Fantastico: Earworm

I think since the time that I was 12, I have this constant problem of having an earworm, which is a phenomenon where you are so obsessed with a single track that it keeps on playing in the head. I remember on my walk back from school (these are the very roads that I walk even now), there will always be a song to hum much to the consternation of strangers who look at me in a strange manner thinking that I am talking to myself.

Even now, there is this fun in singing a song for so long, learning new songs from lyrics mint or YouTube and pretending that you are in front of a huge crowd when you might just be in your glamour room having a bath. Scientists are of the opinion that to cure one earworm you need another new one; otherwise there is no cure for it.

Last year, one amazing singer that I came across is the peppy Vidya whose mashups add much to the original tracks so much that I have forgotten how they go. Like for example, the first song by her that I heard was the mashup Love Me Like U Do/Hosanna, which combines two favourites, soundtracks from Fifty Shades of Grey and Vinnaithandi Varuvaya respectively. Now, whenever I hum any of these songs, I have Vidya’s version playing in the head.

I don’t know how many times I have heard this mashup and this was one of the best earworms last year. I guess I am not the only one who adores her for her infectious energy and seductive voice. Hrithik Roshan tweeted “Vidya Vox, wherever u are , what an amazing voice u have. Listening mash up non stop!”. Her mashups are quite ingenious as can be seen from Calvin Harris How Deep is Your Love/ Balam Pichkari, Justin Bieber Sorry/ Kandukondein, Come Alive (original)/ Hasi and Selena Gomez Same Old Love/ Mere Sapnon Ki Rani. Her latest release is a remix of the Kerala boat song Kuttanadan Punjayile with English lyrics.

Vidya or Vidya Iyer was born in Chennai and was raised in the US. She is trained in classical music and has a degree in Psychology. She started posting her mashup videos on Youtube only last year and has become one of the celebrated artistes of the year. However, her popularity is not just limited to singing as she has become a fashion icon as well. She says in her blog that a lot of her fans are curious as to the clothes and accessories that she wears in the video that she has started posting details on where she has got them from.

Picture Courtesy: www.vidyavox.com

This blog post is inspired by the blogging marathon hosted on IndiBlogger for the launch of the #Fantastico Zica from Tata Motors. You can  apply for a test drive of the hatchback Zica today.

1 comment:

Anupama Varma said...

So totally true !! Finally there is a word for it ! Never knew it was a universal phenomenon to play same song in loops. Would definitely try Vidya's mash ups now :))